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美国三大汽车制造商提高皮卡售价抵消海外市场疲软

2019-2-14 10:55 | 来自:商用车新网

  美国三大汽车制造商福特、通用和菲亚特克莱斯勒近日来不断提高皮卡售价,以寻求新的收入增长点,抵消海外市场疲软带来的不利影响。


  据当地媒体报道,三大汽车公司通过推出带有豪华内饰、按摩座椅以?#25353;?#23631;小型电视的升级车型来提高整车价格,将皮卡推入豪车领域。据了解,2018年全尺寸皮卡平均售价超过4.4万美元,部?#21046;?#21345;售价超过7.5万美元,比某些豪车更为昂贵。

  过去一周,通用和菲亚特克莱斯勒公布的年报显示,公司2018年四季度盈利主要得益于其在美国本土市场上皮卡销售的大幅增长。福特也表示,皮卡销量的强劲增长抵消?#26031;?#21496;2018年四季度海外业务的亏损。

  分析师表示,三大汽车制造商越来越依赖北美地区皮卡利润增长来推动今年?#23548;?#30340;增长,并为电动车和自动驾驶汽车的发展提供资金支持。乘用车需求下降也促使汽车制造商?#29260;?#21033;润较低的轿车车型,转而生产利润率更高的皮卡。

  通用和福特分别依靠雪佛兰索罗德(Silverado)和F系列皮卡推动全球利润增长,尽管这些车型仅占公司全球销量的10%至15%。去年,通用皮卡销量的大幅增长帮助其实现了8%的全球运营利润率。

  但是,随着各大汽车制造商争相推出新款皮卡,一些分析师和汽车公司高管对于皮卡价格泡沫表示担心。

  通用总裁MarkReuss?#30130;?#27773;车行业需要注意不要将皮卡价格?#39057;?#22826;高。“现在面临的挑战是如何在不增加成本、不达到价格上限的基础上实?#21046;?#21345;更多优势。”
【凡属本站原创文章,如转载请注明“来自:商用车新网”】

发布者: liuyl| 来自: 新华社|
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