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商用車新網

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美國三大汽車制造商提高皮卡售價抵消海外市場疲軟

2019-2-14 10:55 | 來自:商用車新網

  美國三大汽車制造商福特、通用和菲亞特克萊斯勒近日來不斷提高皮卡售價,以尋求新的收入增長點,抵消海外市場疲軟帶來的不利影響。


  據當地媒體報道,三大汽車公司通過推出帶有豪華內飾、按摩座椅以及觸屏小型電視的升級車型來提高整車價格,將皮卡推入豪車領域。據了解,2018年全尺寸皮卡平均售價超過4.4萬美元,部分皮卡售價超過7.5萬美元,比某些豪車更為昂貴。

  過去一周,通用和菲亞特克萊斯勒公布的年報顯示,公司2018年四季度盈利主要得益于其在美國本土市場上皮卡銷售的大幅增長。福特也表示,皮卡銷量的強勁增長抵消了公司2018年四季度海外業務的虧損。

  分析師表示,三大汽車制造商越來越依賴北美地區皮卡利潤增長來推動今年業績的增長,并為電動車和自動駕駛汽車的發展提供資金支持。乘用車需求下降也促使汽車制造商放棄利潤較低的轎車車型,轉而生產利潤率更高的皮卡。

  通用和福特分別依靠雪佛蘭索羅德(Silverado)和F系列皮卡推動全球利潤增長,盡管這些車型僅占公司全球銷量的10%至15%。去年,通用皮卡銷量的大幅增長幫助其實現了8%的全球運營利潤率。

  但是,隨著各大汽車制造商爭相推出新款皮卡,一些分析師和汽車公司高管對于皮卡價格泡沫表示擔心。

  通用總裁MarkReuss稱,汽車行業需要注意不要將皮卡價格推得太高。“現在面臨的挑戰是如何在不增加成本、不達到價格上限的基礎上實現皮卡更多優勢。”
【凡屬本站原創文章,如轉載請注明“來自:商用車新網”】

發布者: liuyl| 來自: 新華社|
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