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康铃汽车下乡首月收获订单300台

2019-4-3 15:22 | 来自:商用车新网

  2019年,出于释放内需促进汽车消费推动经济增长以及助力农村物流发展等原因,国家发改委等十部门联合印发了《进一步优化供给推动消费平稳增长促进形成强大国内市场的实施方案(2019年)》。


  响应号召康铃开启下乡再?#22266;?/div>

  根据方案要求,全国范围内要全面取消二手车限迁,并且对农村?#29992;?#25253;废三轮汽车以及购买3.5吨以下货车或排量1.6升以下乘用车给与?#23454;輩固?#38500;此之外,交通运输部文件、中央一号文件相继指出要加速农村公?#26041;?#35774;、快速建设县、乡、村三级农村物流网络节点体系。


  在重启汽车下乡以及促进农村物流发展的双重作用下,中国广大农村地区对?#23567;?#36731;、微卡的需求迅速增加,?#28304;耍?#19968;直致力于城乡物流的江淮康铃迅速做出反应,以江淮轿卡X5为“先锋”投入到了汽车下乡的大潮?#23567;?/div>

  据了解,早在2月中旬江淮汽车轻型商用车康铃营销公司就已经开始为广大农村户口用户?#21487;?#23450;?#24179;?#28142;轿卡“汽车下乡”惠农再?#22266;?#27963;动方案。江淮轿卡家族X1、X5、X6均在本次下乡?#22266;?#30340;名单之?#23567;?/div>

  轿卡家族下乡

  三款下乡车型中最受关注的当时江淮轿卡X5车型,该车型与去年8月在浙江义乌隆重上市。随后江淮为其连续举办了多场产品发布会,并将轿卡的概念广泛传播,2018年总销量接近3000辆。

  外观方面,江淮轿卡X5沿用了意大利研发中心全新设计的凸头造型,整车看起来灵动、时?#26657;?#36710;身尺寸5500mm×1700mm×2070mm,轴距2850mm,1700mm的宽度与SUV相差无?#31119;?#36716;弯半径小,在城市狭窄?#33539;?#20063;能轻松穿?#23567;?/div>

  动力方面,新一代X5装配柳机LJ4A15Q汽油发动机,排量1.5L,最大可输出115马力,最大扭矩147N.m。匹配?#24179;?#20256;动系,和低风阻驾驶室,百公里油耗可节约1.15L,按照日均行驶150公里算,一年可省下5000元?#21152;?#36153;用。

  驾驶室按照乘用车的标?#21363;?#36896;,轿车化的球头式档位、遥控钥匙、多功能方向盘、以及电动车窗、8寸大屏车载MP5、倒车影像等智能舒适配置一应俱全。内饰采用环保材料,且通过对A柱、B柱、顶盖以及驾?#36745;?#22352;盖板等多处进行降噪处理,大幅度提升了驾乘体验。


  除了X5,X1、X6两款车型也是各有特点,X1经济实用极具?#32422;?#27604;,X6拥有统计被车型领先承载能力。三款车一起组成的江淮轿卡下乡队伍,形成了涵盖窄中宽、单双排的全品系产品矩阵,为用户提供了更加丰富的产?#36153;?#25321;。

  现金?#22266;?.2万元/台

  除了优质产品,康铃给出的优惠政策?#37096;?#20197;说是诚意十足。据了解,凡通过“汽车下乡”购买江淮轿卡X5车型,只要一张本人身份证即可办理0元购车?#22266;?#27963;动,通过专属0首付、0利息、0担保、0解押金融方案,享受高额厂家贴息。

  同时,针对报废?#22266;?#25512;出增/换购方案,不限货车类型(轻卡、微卡、三轮车、农用车均可)、不限货车?#25918;疲?#21482;要原车主增/换?#33322;?#28142;轿卡X5,均?#19978;?#21463;0.2万元/台的现金?#22266;?/div>


  另外,为有力支持汽车下乡,江淮轿卡X5还推出超长?#26102;?6个月50万公里以及1.6VVT动力“只换不修”的服务政策,而且凡是通过汽车下乡政策购买江淮轿卡X5的卡友,还能参与康铃组织的寻找最美轿卡代言人活动,赢取高端希诺保温杯、定制精品车模等礼品。

  首月销?#31185;?00

  为了让本次轿卡下乡活动收获一份满意的答卷,康铃营销公司在政策制定后全力投入,各营销大区人员纷纷带领各自区域经销商走进农村进行海报刷?#20132;?#21160;,为活动造足声势,同时深入了解客户用车需求,为其推荐合适的产品。


  在产品、政策的支持以及营销人员的努力下,江淮轿卡下乡活动开启首月就收获了300余台订单。购车用户黄先生表示:“我通过宣传海报了解到了江淮轿卡的下乡惠农再?#22266;?#27963;动,亲自江淮康铃轻卡直营店进行了咨询试驾。车辆?#32422;郾取?#24615;能尤其漂亮的外观和高端的内?#31283;?#25105;非常满意,当场就订车了,还享受到了0.2万元的政策?#22266;?#30495;的非常划算。”

  据悉,江淮轿卡的本次下乡惠农再?#22266;?#27963;动将一直?#20013;?#21040;今年年底,0.2万元的?#22266;?#37329;额也不会缩水。而且江淮轿卡已经摆脱了传统微卡“农用车”的形象,加入了许多时?#23567;?#26234;能和舒适化的元素,不失为农村微卡的优质选择。
【凡属本站原创文章,如转载请注明“来自:商用车新网”】

发布者: liuyl| 来自: |
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