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创新高!乘龙牵引车3月份实现销量2818辆

2019-4-12 10:49 | 来自:商用车新网

  乘龙牵引车3月份实现销量2818辆,单月销量创近3年来新高。

  乘龙牵引车


  阳春三月,春暖花开,在生机盎然的季节里,乘龙牵引车也迎来了销售的高潮——3月份实现销量2818辆,单月销量创近3年来新高,为完成牵引车全年24000辆的目标打下了坚实的基础。

  兵马未动粮草先行

  各部门为配合销售?#38647;?#26106;季市场齐心协力、通力配合,中心规划在2018年底就提前完成了2019年规划产品的全面切换、财务部及时根据竞品动向针对核心上量产品制定专项支持、生产采购提?#23433;季?#38646;部件资源为生产做好提前准备。

  与此同时,销售公司也在旺季到来之前提前谋划资?#21019;⒈福?#38024;对经销单位实际情况并结合市场需求,多次召开会议,制定出H7、H5/T5等重点主销车型精确储备计划,确保充分满足旺季需求的前提下又?#36745;?#25104;滞销风险。最终全国经销单位共来单备货数量达5747辆,充分做到了资源充足而且精准,这为销售旺季的到?#21019;?#22791;好了充足的“弹药”。

  凡事预则立?#36745;?#21017;废

  为了确保今年销量目标的完成,春节还未结束,大年初七销售公司领?#23395;?#24102;着品系部的人员到各分管的区域驻地,召集经销单位负责人分别召开了第一季度营销动员会,在会上对2019年销售目标及达成情况、市场竞品表现及其趋势进行了分析,对资源散配、长途配货、危化等细分市场如何寻求突破进行了深入的探讨,并就全年目标与各经销单位签订了销售“军令?#30784;薄?/div>

  “想不到柳汽对重庆市场这么重视,新春伊?#23395;?#24102;着团队来到我们这里给我们进行把脉、分析市场、鼓励我们做好推广,我们作为2018年柳汽的功勋经销商,19年我们会更努力的做好产品推广,使我们的销量更上一个台阶?#20445;?#37325;庆政皓集团张总说到。

  各区域营销动员会的召开,传导了销售压力,凝聚了人心,激励了销售团队的战斗力,经销商更是信心满满面对接下来的困难和挑战,为确保2019年牵引车销售指标的顺利达成做好了铺垫。

  面向客户聚焦重点市场

  在产品的推广上,丰富了终端牵引车推广活动?#38382;劍?#32858;焦2019款H7及H5、T5等新品上?#22411;?#24191;,加强小型活动深入终端开拓竞品客户,推广活动与促销挂钩,?#20013;?#24320;发乘龙村,形成客户窝子连片推广等等,并加强微信朋友圈传播深度,从文?#20013;?#20256;升级为多媒体,使传播广度更宽,参与的人数更多。

  截止3月31日统计,一季度,全国的经销单位共开展上市发布会、座谈会、试乘试驾体验活动、交车仪式等推广活动?#24067;?11场/次,取得良好的效果。
【凡属本站原创文章,如转载请注明“来自:商用车新网”】

发布者: liuyl| 来自: 美丽柳汽我的家|
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  4月16日,沈阳公安交警曝光今年前三个月因超载、闯红灯、故意遮挡、污损机动车号
特斯拉半?#19994;?#31354;气动力卡车 将?#32435;?#36947;路安全
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  据外媒报道,欧洲议会(EuropeanParliament)的议员们投票通过一项法律,要求制造
“0”利率金融背后的故事 ——专访北奔重汽营销公司副总经理付宏
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