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中集车辆:以“混搭风”打造企业品牌文化

2019-4-12 12:46 | 来自:商用车新网

       品牌文化是企业中最具吸引力的工作之一,作为全球领先的物流半挂车制造商——中集车辆又是如何玩转企业品牌文化、激发员工斗志呢?

       品牌文化是企业中最具吸引力的工作之一,作为全球领先的物流半挂车制造商——中集车辆又是如何玩转企业品牌文化、激发员工斗志呢?

       中集车辆2018年品牌文化系统年会11月15日在深圳召开,与会人员畅所欲言,共同分享经验。“当前公司在品牌文化建设方面的发展势头良好、潜力很大。”中国汽车工业协会副会长、中集车辆CEO兼总裁李贵平指出,作为一家全球化企业,中集车辆要在发扬传统优秀文化的基础上,善于吸收西?#28966;业?#20808;进文化,把跨越地域、富有魅力的文化有机地“混搭”在一起,创造属于自身的独特文化。


       品牌本身是一种文化,这种“混搭风”的品牌文化如何构建?中集车辆人力资源总监毛弋给出了自己的思考。她认为,对内塑造的是企业文化,是一种团队的信仰和发展的内在动力;对外建立的则是品牌形象,更好地展示企业的产品、服务、?#38469;?#31561;的品质和创新实力,提升企业自身的品牌竞争力和影响力。“文化需要‘内化于心、外化于?#23567;?#21697;牌则要‘兼容并包、取长补短’。”她期待,中集车辆可以多“走出去?#20445;?#20114;相学习、互相进步,一起把企业的品牌文化工作做得更好。

       今年是中集车辆品牌文化建设的元年,中集车辆文化主管?#35270;?#37995;回顾2018年公司总部?#32479;?#21592;企业的工作年历,探讨2019年公司品牌文化工作的思路和目标,并发起成立中集车辆品牌文化敏捷性小组,利用数字化内容营销,整合线上和线下渠道,助推业务健康发展。
【凡属本站原创文章,如转载请注明“来自:商用车新网”】

发布者: yangxk| 来自: |
【一周新闻排?#23567;?/span>
当“硬核”卡友碰上超级重卡,这场体验老司机竟都直呼很过瘾!
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2019年7月18日,以“高效进化 超级重卡”为主题的欧曼超级重卡2019款高效体验营广州站
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自两个月前的“轻卡不轻”乱象问题被曝光以后,蓝牌轻卡用户买车时都特别关注一个问题
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当前国内轻卡市场,轻卡品牌众多,作为城?#20449;?#36865;的重要物流设?#31119;?#36731;卡目前的同质化现象
新时代、新蓝图、新征程,福田汽车时代事业部2019年中商务大会成功召开
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2019年7月17日,在 “中国汽车工业的摇篮”——长?#28023;?#20197;“新时代、新蓝图、新征程”为
芯升级 新杰狮|智慧工地谁最强?#22570;?#20840;畅盈我为王!
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